Tips for Starting a Successful Corporate Apparel Program

Outfitting an organization in branded corporate apparel is one of the best ways to advertise and display the company’s pride and to have the workforce look and feel professional. Regardless of what you are in search of, be it functional workwear, uniforms or just some promotional custom t-shirts, implementing the use of corporate apparel in your company is easy and convenient. But it is not without challenges. Below are some tips that will help you navigate around the hurdles you might come across in the process.

Consult the team

You should always involve the team in the process. Engaging your team in the process will provide you with helpful, professional and functional corporate apparel. Additionally, when you get input from different individuals and departments, you will avoid situations where you order clothing that is perfect for the accounting team and is useless for those in the warehouse.

Make it all simple

Ensure that the custom t-shirts you choose have a similar design and have both women’s and men’s options. In addition to this, you should always look to work with a supplier who has the inventory you are in search of. They can take you through the options you have.

Also, you should consider a recent trend in corporate clothing, which includes adding embroidery to the clothing. Embroidery improves the design options and provides more colour options. It can bring to life complicated and detailed company logos.

Use the Expertise at your disposal

Before you try anything on the apparel front, you should learn all there is to know about retail fashion and current hip and professional trends. If you do not have the time to go through this learning curve, you should consult with an expert in the industry. Experts, more often than not, eat and breathe corporate clothing branding. Be sure to use their expertise to your advantage.

Always start small

As you launch the program, you should commence with just a few products. Try to see what works and what does not. This trial and error period should last for a specified period of time. During this time, learn how to perfect the corporate apparel branding process. As you understand the process, add and change up the items according to your needs until you land the option perfect for your company.


Follow up

When you launch the program, you should educate the employees and the management about the promotional clothing. Have them understand its need and why it is important that they embrace it. This education will help you get a return on your investment. You could go as far as providing them with some inexpensive promotional items, including mouse pads, to help remind them of the branded clothing.

Also, as part of the follow up, add the new apparel to your new hire package. And last but not least, you should create an email survey to get feedback on your promotional clothing. Positive feedback means you are doing things right. Negative feedback means you need to go back to the drawing board and make some changes.

Dealing with custom t-shirts and corporate clothing seems easy until you try it yourself. Allow yourself some time to learn. It will pay off in the future.

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