Marketing and Advertising

13 Local Link Building Techniques

Local Link Building is the way to increase your website visibility in your local area. It is true that if we launch an global .com website then, we are in the race with millions or either thousands of competitors in any field. Similarly, if we are going to chase the local area with an website then, we still have hundreds or either thousands of competitors. Therefore, we must need to implement advanced local link building techniques, we must need to think ahead to get the first position in the different search engines in your local area. In this article, we are going to discuss about Local Link Building Techniques as –

  1. Google My Business and other Business Local Listing Sites

Google My Business and other business local listing sites like Bing, Yelp, Manta, CitySearch, Angie’s List, MerchantCircle and etcetera enable you to add your business so that whenever any visitor search online in your local area, they will also see your website along with competitors and proper map to reach to your destination. It is important to take care following points if you are adding your local business in local listing sites as –

  1. Provide authentic and exact information (address) so that they can reach the destination without any trouble.
  2. Add high quality images about your business to attract your visitors.

iii. Share information about your services or products properly and regularly.

  1. Local SEO Link Building Outreach

Local Link Building is still the important part in SEO as each search engine algorithm ranks a website according to metrics and relationship with other websites. If you are doing social media sharing and off page optimization then, you are still backward. You must need to build relationship with your local competitors by adding your website link there, in form of guest posting or sponsored posting or any other way and in exchange, you can also add your local competitors link on your website which will improve internal link building back-links. Also, it is compulsory to provide proper service to your customer so that they can drop down positive review for your website and it will increase your business reputation.

  1. Local Directory Submission

You can add your business name in different online directories websites or offline local directories (books).

  1. Custom Search – “Location”+”Blogs”

In order to increase your external back-links for your local business, you can make custom search in search engines with – “Location”+”Blogs”. It will deliver you all the blogs or websites within your location and then, you can do outreach to get external back-links with them.


An Business reputation indicated through its number of followers and positive reviews, made by customers and visitors. It is time consuming process but, you should ever try to increase the reputation in order to increase the SERP Rankings.

  1. Sponsorship – Donating

It is based on business type however, Donating money in any kind of social service with your business name is an another way to increase reputation.

  1. Scholarship

If you have an organization then, having scholarship scheme helps to gain more members then, your expectation.

  1. Events

Setting Up different types of online events and different types of local area events for  your company helps to attract members as well as visitors and customers. It is an additional way to increase reputation and boost up your business.

  1. Outreach Ways – In Person, On Phone, On Mail

You can increase your business by reaching to your customers or audiences with the help of digital email marketing, phone or either sending marketing representative to represents your services or products in order to get leads.

  1. Search The Local Organic Search Results

Local Organic Search Results may help you to get more business as you can search your competitors reviews, your competitors, and other several kind of local websites which help to gain more back-links.

  1. Advertise in Local Area via PPC

Google Adwords PPC, Facebook Ads or other PPC network may help you to deliver your ads in your local area at top page. It takes little investment but, it can deliver more and more leads for your business. It is also better way to increase SERP Rankings.

  1. Business Associations

You can search different business associations in your local area and then, you can make request to add your unique content with them. It is an another way of Local SEO.

  1. Job Postings

Today, Requirement of Job is the major factor all over the world and if you are offering jobs by revealing job postings on your website then, it helps to get more and more traffic on your website.

I hope you like this content and it is useful for you to boost up your Local SEO for your firm. If you apply all the 13 Local Link Building Techniques then, it is 100% surety to get rank at #1. If you have any query or feedback regarding this content then, please contact us freely at

Author Bio: I am Bhavesh from, We Provides Development and Marketing Services. Perfect SEO, SMO, SMM, CRM to Increase Your Website’s Traffic and Rankings in the Search Engines Pages. Increase Your Sales and Services by Today with Us.


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