Should Your Business Consider Mobile App Integration?

“Does a brand truly require an application to thrive today?” This is a question that comes up when companies are assessing their mobile strategy. There is however, no basic answer to the question so, we have created this guide to help you ascertain if you need a mobile application for your brand to succeed in today’s economy.

An application is not just a means of distribution. It is a communication channel and if used correctly, applications can help you learn, adapt and interact with your customers, so that you can meet their needs in meeting your business goals.

What Is the Integration of Mobile Applications?

Nowadays, the integration of mobile applications offers innovative ways to work effectively and offers the possibility to use the complete infrastructure behind your applications, much more like the evolution of the cloud, which offers a variety of hosting services. Therefore, it is possible to have a robust and convenient service framework and an easy-to-use user interface.

Many organizations are now integrating mobile applications with their back-end applications such as CRM, POS and ERP for better results and improved productivity. The integration of mobile applications helps give employees and users a good experience.

Does Your Brand Need An Application?

Here are some statistics to illustrate the huge amount of opportunities for the mobile application development industry in the coming years. Starting in March 2017, 2.2 million apps and 2.8 million apps are available in the Apple App Store and Google Play Store, and mobile apps are expected to generate up to $ 188.9 billion by 2020 of revenue through Application Stores and in the advertising application.

Websites are essential today, especially with e-commerce brands. They provide countless advantages to reinforce the customer experience. Having an online existence alone is however, no longer enough. Why? Because customer expectations are changing.

Customers demand comfort. They want prompt access to information, the capability to discover alternatives, irrespective of where and when. And above all, they anticipate their involvements with businesses to be tremendously significant to them. This is what a mobile app provides that website does not.

If your brand does not include mobile app, it will not be “located” where your customers are located. As a result, you lose important opportunities to connect, participate, influence, negotiate and support your current and potential customers.

The Advantages of Developing a Mobile Application

  • Improve the customer experience
  • Increase brand visibility
  • Promote customer engagement
  • Get a competitive advantage
  • Generate additional revenue

What Do Mobile Apps Offer That Websites Do Not Offer?

The following:

  • Biometrics
  • Camera functionality
  • Augmented reality

Is A Mobile Website Sufficient?

There are obvious advantages of having responsive websites; however, they do not offer the same user experience as applications. Websites optimized for mobile devices are critical to the success of any company; however, they offer the user a completely different experience to applications. With a responsive design, a website can function as a mobile experience, but it is still limited by the mobile browser. An App is not.

Final Thoughts

The biggest concern of many companies is the cost of developing a mobile application. But the question is not so much if you can afford to build an application, as it is another means of generating income, but if you can afford to lose your customers compared to the competition that is already ahead of the game.

An application is essentially an extension of your brand and a means for companies to become more involved with their customers. Customers want hyper-personal and immediate experiences. For this reason, changing user behavior over the past years is a chance to enlarge the mobile strategy of your brand, beyond a mobile-optimized site.

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