One way to guarantee repeat customers is to have a pleasant dining experience. Do not rely on low prices or your location to gather a crowd. The moment a competing business comes along, one that is in the same area with similar rates, it is the dining experience that will set you apart.
There are three things you can always improve to enhance your customer’s visit:
- Set the right mood
The right appearance can attract customers. Instagram-worthy interior design is one way to get the first sale or visit. The furniture has to be comfortable. Having well-cushioned seats, ample leg room, and a good sized table may not seem like much, but it can be a point of reference. These are features that people will remember when they find themselves in places that do not have them. Decorate the restaurant space tastefully. You can follow a theme, one that fits the name and cuisine of the area. If you do not have anything notable, a generic title with food across the board, focus on the feeling you want to evoke in the visitors. Calm and relaxed means cool colours like white and blue. You can put up paintings or prints with the same colour scheme and figurines here and there. Cosy could be warm browns with peeps of green and red. Play with textures by having exposed wood and a fuzzy rug. The right decorations can ease your customers into the experience you are trying to sell.
- Have helpful, but not overly eager, staff
Contrary to popular belief, your staff does not need to give energy and smiles that can power a city. Some people appreciate this kind of dedication, but there are also people who feel uncomfortable. Strike the right balance by training your staff members to have a pleasant expression that does not feel forced or contrived. They should be helpful, appear when they are called, and answer any questions and concerns, but not hover over the tables. The right distance can make it a pleasurable dining experience because your customers can focus on the food and conversation; at the same time, your staff does not waste any extra energy that can be directed to other parts of their job.
- Have delicious dishes that never disappoint
After you have received the first visit, be it by chance or by recommendation, you have one meal to make an impression. Avoid thinking about “good days” versus “bad days” as the customers should not be aware of any mishaps in the kitchen or management. When they come again, the experience should match the previous one. How can you achieve consistency with the dishes? Source quality ingredients from suppliers like www.kiril-mischeff.com. Taste test the recipes a couple of times a month to make sure that your chefs and cooks are in top shape. You can also invest in sending them to conferences and lessons to keep them sharp. Have a suggestion and comment box in place to take note of any irregularities and address them immediately.
By being able to repeatedly deliver a quality dining experience you are increasing their opinion of your restaurant, regardless of the price and the location. When they find themselves at a loss, your name will come to mind first because they know they can rely on you. Foster that trust and improve your dining experience.