The rise of the internet has meant big things for businesses. Today, a brand has the amazing ability to connect with anyone, in any place, at any time. This has opened up a whole new world of marketing opportunities, which, in turn, has prompted the necessary implementation of new and improved marketing strategies.
In order to be able to decide which marketing strategy might be best for your business, it is imperative to have at least a basic understanding of the different kinds of marketing that you can do online.
Local SEO vs Organic SEO, what are they, how do they differ, and which one could be right for your brand? Read on to learn more.
What Is SEO?
SEO stands for search engine optimization. SEO marketing is a method of marketing that aims to have a business’ content rank as high as possible on search engine results pages (or SERPs). This can be done in a number of different ways. Through the use of relevant keywords, the inclusion of videos, or even the formatting of content.
Today, SEO is one of the most commonly used and important online marketing strategies for businesses the world over.
Local and Organic SEO Marketing Strategies
SEO marketing can further be broken down into different types, depending on the methods used and the results intended. Local SEO and organic SEO marketing strategies might use similar methods of ranking for search engines, but the market segments they are targeting are completely different.
Organic SEO makes use of blogs, articles, and other content in order to attract the attention of internet users looking for a particular product or service. It is primarily used by businesses that are not tied to a specific geographic location. Its name comes from the fact that an organic SEO marketing strategy is designed to grow an interested and engaged customer base organically, over time.
Local SEO, on the other hand, is used by businesses in a specific physical location. It makes use of location-based keywords in order to attract the attention of internet users who are in or near the vicinity of the business in question. It is commonly used by franchises or chains looking to boost business in a particular location. This is sometimes referred to as franchise SEO.
Which One Is Best for Your Business?
If you are a business with a physical storefront or are contained to a particular area, then it can be a good idea to use local SEO. Internet users using search terms such as “near me” or “in my area” are already looking for a business close by, and the aim is to rank highly so that these people hear about your business first.
On the other hand, if you aren’t confined to a specific space, then the internet is your oyster, and opting for an organic SEO strategy may offer the best potential for growth and success.
SEO for Growth
No matter which method you end up using, there is no denying that SEO is an extremely powerful tool and one that no business can afford to ignore.
Whether you’re a small business, a big business, or starting out, see the rest of our content for more tips on marketing strategies and other ways to grow your business.